Overview:
Hi, I’m Skye Polk! With over 6+ years of experience as a digital marketer on both the brand and content creator sides, I bring a unique perspective and skill set to the table.
Prior to running my own content creation business full-time, I was the head of Social Media Strategy + Influencer Partnerships for a Silicon Valley-based e-commerce brand. In this role, I successfully balanced branding with revenue-driving initiatives, leading to impressive bottom line results; such as an 875% increase in social media engagement and an incremental 15% increase in total revenue for the brand.
Let’s connect on LinkedIn
Client Case Study (Social Media Strategist):
About the brand: The first ever credit card that can be secured with valuables as collateral
Goals:
- Create visually cohesive branding that elevates the brand’s digital presence
- Own & curate a digital content strategy that leads to brand authority & increased visibility
- Foster community through engaging organic content & influencer strategy
Results:
- Increased brand conversions of 25% within first 4 months through strengthened personal branding
- Increased following by 409% within first 4 months through value-first engaging content
- By increasing brand credibility, obtained more influencer bookings, driving higher brand visibility and conversions
- Content samples:
Client Case Study (Social Media & Digital Content Strategy):
About the brand: Female- founded, personal finance and investing education for women
Goals:
- Create a consistent social media strategy
- Own & curate an editiorial content calendar
- Create engaging content that creates new leads
Results:
- Increased organic social media following by 4.5% within first 4 months
- Orchestrated targeted organic campaigns resulting in a 95% surge in engagement
- Strengthened personal branding, enhancing overall online presence Instrumental in increasing leads by 200+ monthly, showcasing proficiency in lead acquisition and conversion strategies
- Increased brand awareness, following, and conversions through strategic influencer and affiliate partnerships
Letter of Rec:
“Skye is a dedicated and creative marketer who excelled as a digital content creator and manager during her time at Factora. Her adaptability, attention to detail, and strategic thinking were instrumental in optimizing content strategy and increasing overall organic following and engagement. Skye’s exceptional organizational skills ensured tasks were completed on time and to a high standard, making her a valuable team member.
Key Qualities:
- Innovative thinker who brings fresh ideas to the table and collaborates effectively with the team
- Mastery of brand voice and strong copywriting skills
- Analytical mindset: reviewed content performance monthly and refined strategies based on data insights
- Positive attitude and dedication to excellence
Skye’s unique blend of creativity, organization, and analytical prowess make her a valuable asset. I’m confident she’ll thrive in any role she takes on.“
More Pesto content/ Video & Influencer Content HERE
Content Samples:
More Factora Content Samples (Including Reels/ Video) HERE
Client Case Study (Social Media Manager):
About the brand: Female-founded, Venture Backed Silicon Valley based e-commerce personal styling brand
Goals:
- Create a branded social media presence
- Build and curate an engaged community
- Test new social channels to inform where to utilize AD spend
- Build out an influencer & affiliate program
- Increase overall revenue
Results:
- Grew social media accounts organically by over 30k new followers over 6 months
- Established new channels such as Pinterest, leading to a 875% increase in social engagements
- Established and managed an influencer pipeline of over 100 collaborators
- Increased revenue for brand by 15%
Content Samples:
Client Case Study (Creator):
About the Brand: Willa is a financial services app for content creators
Goals:
- Target a hyper-engaged group of content creators
- Create engaging content
- Drive new downloads for the app
Results:
- Drove over 18,000 organic impressions via content
- Drove over 20+ new signups/ downloads of the app
Content Samples:
Client Case Study (Creator):
About the brand: Nurx is a telehealth company focused on making healthcare affordable and accessible
Goals:
- Assisting the brand with branding & storytelling through content production
- Driving brand initiatives & campaign concepts
Campaign Feedback:
“Skye not only brings her expertise in influencer marketing and content creation (video and images) but also has a deep understanding of how campaigns flow and industry expertise in the field as a previous influencer manager. I never had to worry about content type, turnaround time and above all getting in contact with Skye as she was always one step ahead of the curve and was spectacular every step of the way. With Skye’s efforts and content, Nurx was able to tell compelling yet relatable stories to share how Skye benefited from Nurx’s various services to even helping us with brand initiatives like “Bans Off BC” and “#ThxBirthControl” to further assist Nurx in their overall mission.
Anyone lucky enough to partner with Skye for an influencer campaign or overall influencer or social media management would not be disappointed with the product and professionalism she brings to the table. What sets her apart from other influencers is that she genuinely cares about the content she creates and presents to brands and that the content perform well! Skye was instrumental to us building our influencer program and set standards of how partnerships should be like.
I highly highly HIGHLY recommend Skye for any and all influencer related roles as you won’t be disappointed by the dedication, posh and overall brilliant nature she can bring to your role. She is a breathe of fresh air needed in the industry and I’m excited to see the next projects she collaborates on!’
-Natalie Cou, Head of Influencer Partnerships at Nurx
Additional Brands Skye Polk has worked with:
- Physicians Formula
- Julie.co
- Beam
- Whataburger
- Francesca’s
- Zents
- American Greetings
- CatGenie
- Safe & Fair
- Ovme
- BabbleBoxx
- Modcloth
- Skecher’s
- Visionworks
- Clio Snacks
- Empress Gin
- EveryPlate
- Poema Cava
- Evian
- Aveeno
- Jane
- Loreal
- Purina
- Influencekit
- Raw Sugar Living
- Quill
- Mood
- Lulus
- Knix
- Tria Beauty
- Keek’s Handbags
- Lord & Taylor
- Yitty
- Frontier
- Loungefly
Want to view my full resume? Click HERE.
What services does Skye Polk offer?
- Social Media Management
- Community Management
- Content Creation
- Blogging & Copywriting
- Private 1:1 Coaching/ Consulting for brands & creators
- Event hosting & Guest Speaking
Please send your inquiry to skyepolk@gmail.com
